When to Run Away from an SEO Company
There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door. …
Links Top List of Search Engine Ranking Factors
In a recent survey of industry experts, four of the top five search engine ranking factors were link-related. Links may not always be the most important ranking factor, but today, it appears they are the dominating force. …
Why is Russia’s Yandex the Fastest Growing Search Engine?
Search activity at Yandex grew by 94 percent this year, topping Google’s 58 percent and Microsoft’s 41 percent growth. Is it economics? Or is it something to do with search technology? …
Putting the ‘Search’ in ‘Research’
Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publically available data and inexpensive testing opportunities. …
Differentiate Yourself for SEO Success
One big key to success in the world of SEO is differentiation. Showing your partners and customers how you stand out from your competitors can substantially improve your chances of success, and may soon be essential for your survival. …
Social Media for B2B
Many executives incorrectly believe that social media isn’t applicable for their B2B company, but they’re wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B. …
Location-Based Services: Discovering Old and New Paths
Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent. But does the mobile device possess capabilities that can make it even more effective? …
Internet Marketing is Like Talking to Children
If you’re looking to appeal to everyone, you often lose more than you think you’ll gain. Not all of your customers are the same. Tailor your message to each group, as you would when speaking to children of different ages. …
PPC Integration: Integrating PPC with SEO, Part 2
Marketing silos aren’t inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. …
Common Mistakes When Hiring an Online Promotions Person
When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. …