Is Google the Lazy Man’s Marketing Method?
Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? …
Search Engine Wars, the Local Front
Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we’re seeing a major shift in how consumers are utilizing these resources. …
Measuring Success — How Deep Do You Go?
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. …
The Art of the Landing Page: 7 Tips For Increasing Conversions
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. …
Building Trust is Key to Great Global Search Marketing
Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages than they do by building enough trust to initiate a call to action. …
Performance-Based Pricing for SEO?
Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm’s control. …
Don’t Be That Site — You Know the One
Shopping online shouldn’t hurt, cause excessive swearing, or annoy me into not spending money. Here’s a list of annoying Web site habits that could be hurting your Web site conversions. …
In Social Media, Come Bearing Gifts
When you come storming into a community with only your marketing message, you’re no better than a party crasher. It’s imperative that you understand the community you’re dealing with, and come prepared to add value to the community. …
Developing a Social Media Strategy 101, Part 2
Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won’t get the results you seek. …
Observations from SES San Jose
The world of search is getting more mature and continues to have tremendous importance. Despite the economic downturn, people came out to share and learn more about how to advance their businesses through search. …