In Social Media, Come Bearing Gifts
When you come storming into a community with only your marketing message, you’re no better than a party crasher. It’s imperative that you understand the community you’re dealing with, and come prepared to add value to the community. …
Developing a Social Media Strategy 101, Part 2
Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won’t get the results you seek. …