Link Marketing for Travel and Tourism Businesses

Good link building is just good marketing. That especially applies to the travel and tourism industry. The trick is targeting the right sites. …

PPC Integration, Part 1: Integrating PPC with E-mail

Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter. …

Are Language Options Hurting Your International Sites?

Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection. …