Can Social Media Be Measured?
There’s a lot of debate around whether social media marketing can be measured. There’s also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. …
Google Analytics 101, Part 2
Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. …
Common SEO Problems of E-commerce Sites
All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites. …
Is Search Innovative?
Some clients see search as a static landscape, something to treat with a “set it and forget it” mentality. But a look at the latest search headlines shows that search is incredibly innovative, and something you need to constantly manage. …
Have We Lost All Control?
In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself what you can do to get people talking about it. …
Use International Search Marketing — Just Like Google!
Google’s international business has been growing more than five times faster this year. Search marketers should follow Google’s lead and look to expand in the more buoyant economies of the world now, bolstering their strength and competitiveness at home. …
Social, Search, and Branding
Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation. …
10 Common SEO Mistakes
Especially in larger organizations, it’s common that SEO doesn’t get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective. …
Socialnomics: It’s a People Driven Economy, Stupid.
Socialnomics is a massive socioeconomic shift. Yet, some of the core marketing and business principals of the last few centuries will still apply. …
Google Analytics 101, Part 1
How do you know if your site is accomplishing the company’s goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. …