Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1
When search engine optimization and pay-per-click search ads work together, both can improve — if it’s done well. SEO’s thick and salty “peanut butter” should form a strong base for PPC’s “grape jelly” to form an unstoppable search/sandwich force, right? …
Invest Time in Twitter Now for Long-Term Rewards
Links are still the short-term payout. But there may come a time where “social media mentions” are a factor in search engine rankings, or when Twitter sends your site thousands or tens of thousands of visitors per day. …