Effective PPC Ad Copy 101, Part 2
We’ve covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we’ll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. …
Bing: The Agency Perspective
It’s true that Bing has low market share and likely won’t put a dent in Google at this time. But we need to get back to some fundamentals and think about what it could mean for the future of online marketing. …
The Web’s Wild West Days Are Gone
Just a few years ago, the Web was an open playing field where few things were taboo. Those days are gone, and if we’re not careful, there could be dire consequences for online marketers. …
Sage’s Dirty Little Secret
Lean forward here. I’m about to tell you a dirty little secret: Part of an effective PR response is to keep the controversy going. …
Following the Nofollow Kerfuffle
Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened? …
Quality SEO Pays for Itself
Quality SEO is a valuable activity that can dramatically transform profitability of a business. However, since this is not yet understood by many management team executives, it is often both undervalued and under-resourced. …
Combining Trust and Relevance
When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What’s that mean for new sections of a trusted Web site? …
Do Teens Tweet? And Other Social Media FAQs
The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking. …
Effective PPC Ad Copy 101, Part 1
One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you’re looking for. …
How Long Should It Take for SEO to Show Results?
How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition. Another important variable is whether you’re working on a new site or updating an old one. …