Google Sitelinks for Directory-Level Pages
Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO, not to mention anyone with a site that has the structure and authority to merit sitelinks at the root domain. …
Ranking in Local Listings
Why are local listings important? It’s all about consumer usage. With so many consumers seeking local listing information, it’s vital that advertisers with local entities proactively manage and improve their listings’ accuracy to help gain favorable positions. …
Promoting Your Blog
You’ve followed everyone’s advice and started a blog. Now it’s time to gain exposure and readership. …
The Decision-Making Funnel, Stage 4: Action, Part 2
Each product or service category only has room for a tiny number of established leaders, and they capture disproportionate value in their respective market categories. Although other products or services may be objectively just as good, they require additional attention to evaluate, and require additional steps to lead visitors to action. …
So I Have this Web Site…
Many small business owners think that building a Web site is an end to itself, and that it will simply market itself. They soon find out there’s more to it, and that’s when the questions begin. …
Content is King…IF You Promote It
Social media tools can play an integral role in promotion of your content and generating links. While you can’t always make a direct correlation between going viral on Twitter and the acquisition of links, it’s clear that promotion of high quality content can and will lead to natural link generation. …
Leave Your Ego at the Door
In the world of social media, it’s about what the community and its members think, not about what your company thinks. Trying to get some traditional marketers and public relations practitioners to understand that is no easy task. …
The Future of Affiliate Marketing
Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. What the industry needs is a new kind of affiliate marketing network. …
Cabela’s, Performics, and Performance Marketing
Today. we’ll look at an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things to learn from this successful online/offline promotion. …
Before You Start Link Building
Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results. …