Social Search Gets Going
Search has evolved from a way to address the fundamental challenges of finding a particular item, to become a method of finding the most relevant content out of a sea of possibilities. There are benefits for users, publishers, and advertisers to bring a social element to site search.
Search Engine Forums Spotlight: April 4, 2008
Found in the search marketing forums: SEO Standards; SEO at University; Good CMS for Easy SEO; and more.
Highlights from the SEW Blog: March 31 - April 4, 2008
Featured posts to the Search Engine Watch blog in the past week.
Social Search: It’s Time For Monetization
Contrary to popular belief, social marketing doesn’t have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology — in real time and without any bias — than the one that organically grows on your site.
Search Engine Forums Spotlight: April 11, 2008
Found in the search marketing forums: AdWords Live on Yahoo; Can a Web Site Compete; Is PPC Irrelevant; and more.
Highlights from the SEW Blog: April 7-11, 2008
Featured posts to the Search Engine Watch blog in the past week.
Is Search Recession-Proof?
While online advertising will probably suffer if there is a recession, I predict search will be the last place from which marketers pull their ad dollars. Paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.
Print Journalists Optimistic…Or Not
A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results?
Barack Obama is Rocking the Youth Vote
Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different.