Google Gadget Ads Launched

Google launched a service that gives advertisers the ability to measure audience’s response to ads.

The new service allows advertisers to analyse an ad’s performance “by selecting from dozens of predefined interactions and [can] optimise based on those results”.  Advertisers would be able to obtain crucial information such as whether an ad was viewed, how often it was watched (in the case of video) and other important features of measuring audience behaviour.

Reuters reports that the new ads can incorporate live feeds, video, images as well as  miniature websites in one ad unit thereby permitting users to choose what they want to view.

This new service would for example allow car advertisers to combine a video advert with relevant links to Google Maps, live traffic updates and even a customer sign-up form.

According to Andrew Frank, an online advertising analyst:  ”Gadget Ads is very far reaching. This is the platform that Google is going to build all their cross-media advertising services upon.”

Frank added, that while other companies such as Yahoo! and Microsoft offer services allowing advertisers to show rich media ads, they lack the breadth of the new Google service.

Seperatly, Google recently improved its AdWords programme allowing advertisers who create mobile content to target users who browse the web through their mobile phones.

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