Google signs Adsense deal with CNN

Google has agreed a deal with CNN to become the sole supplier of contextual advertising on its flagship website CNN.com.

The deal will see Google serve contextually relevant ads next to CNN news content.

This is what CNN said about the deal:

“At CNN.com, our mission is laser-focused on providing up-to-the-minute news and information to our users,” said David Payne, senior vice president and general manager of CNN.com. “Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com. We look forward to a successful partnership.”

And this is what Google said about the deal: 

“By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com.”

What is Adsense?

Adsense is Google’s content version of the Adwords programme which enables advertisers to pay Google -on a cost per click basis- for the chance to appear alongside, and sometimes on the top of the natural search listings.

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